Many game developers aim to launch their titles in mainland China, Taiwan and Hong Kong at the same time, hoping to capture audiences across all Chinese-speaking regions. Yet quite a number of teams underestimate the gaps between Simplified and Traditional Chinese game text. A simple automated character conversion will create obvious awkward phrasing, and create […]
A lot of content creators and brand owners underestimate how tricky subtitling and dubbing localization really is. Most people assume it’s just translating dialogue and matching basic timing, nothing a regular translation team can’t handle. But anyone who’s dealt with cross-border video content knows the truth — multimedia localization is a totally different beast. It’s […]
A lot of game developers new to global publishing make the same simple mistake. They think game localization is basically regular translation. Just swap the original text into another language, fix a few typos, and the game is ready to launch overseas. After working on countless game projects at LocTranslation, I can honestly say this […]
If you’ve been in the localization industry for a while, you’ve definitely heard the same hot take over and over: machine translation plus quick editing is going to replace human translators soon. Lots of clients come to LocTranslation thinking MTPE is basically “free human translation” — fast, cheap, and just as good as manual work. […]
Lots of folks from mainland China jump into Traditional Chinese translation work these days, and honestly, I get why. It looks super straightforward on the surface—just flip simplified characters into traditional ones with a quick converter, tweak a few phrases, and call the job done. After years working on localization at LocTranslation, though, I’ve seen […]