Many game developers aim to launch their titles in mainland China, Taiwan and Hong Kong at the same time, hoping to capture audiences across all Chinese-speaking regions. Yet quite a number of teams underestimate the gaps between Simplified and Traditional Chinese game text. A simple automated character conversion will create obvious awkward phrasing, and create […]
A lot of game developers new to global publishing make the same simple mistake. They think game localization is basically regular translation. Just swap the original text into another language, fix a few typos, and the game is ready to launch overseas. After working on countless game projects at LocTranslation, I can honestly say this […]